Reverse Mortgage Campaigns
Turn a misunderstood product into a meaningful conversation and a funded deal!
For 55+ Homeowners
Adult Children of Aging Parents
Finally...a simple way to talk about reverse mortgages.
Reverse mortgages are one of the most misunderstood opportunities in your database.
Your clients have questions. Their families have concerns.
And most brokers? They’re not consistently talking about it.
These ready-to-use video + email packages help you change that—without adding more to your plate.
Choose your audience (or both)
Homeowners and their adult children are asking different questions.
That’s why this is built for two distinct audiences—each with their own concerns and motivations.
55+ Homeowners
For clients who are equity-rich but cash-flow constrained.
Messaging focuses on:
✔ Staying in their home longer
✔ Accessing equity without selling
✔ Reducing monthly financial pressure
✔ Maintaining independence and lifestyle
Adult Children of Aging Parents
For clients who are starting to ask: “What’s the plan for Mom and Dad?”
Messaging focuses on:
✔ Starting the conversation early
✔ Understanding available options
✔ Helping parents age in place
✔ Reducing financial and caregiving stress
Best results? Use both.
You’re speaking to both sides of the decision—and that’s where the real conversations happen.
What’s included
🎥 Professionally crafted branded video
Clear, simple, trust-building messaging
Designed to educate, not “sell”
Branded with your logo and contact info
✉️ Companion emails
Ready-to-send emails written in plain English
Skimmable, engaging, and action-focused
Designed to drive replies and conversations
📘 Client Guide (Lead Magnet or PDF)
A valuable, easy-to-understand guide your clients actually want.
📱 Social-ready content (optional use)
Extend the reach beyond your database
Stay consistent across channels
Two ways to use it
Option A: Done-For-You (Recommended)
You stay focused on conversations—we handle the setup.
✔ Videos placed on landing pages on your website
✔ Emails designed in your CRM
✔ Campaign built and ready to go
✔ Sent to your database after your approval
Best for: Busy brokers who want this executed properly and quickly
Option B: Done-With-You
You get the content—you implement it and send it your way.
✔ MP4 videos to download
✔ Doc emails to edit, or copy and paste
✔ PDF to download
✔ You handle set up and delivery
Best for: Tech-savvy brokers who prefer to manage their own campaigns
Package Pricing
| Option A: Done for You | Option B: Content Only | |
|---|---|---|
| For 55+ Homeowners | $349 | $279 |
| For Aging Parents | $349 | $279 |
| Full Package: Both Segments | $599 | $529 |
| Save $98 | Save $29 |